With the popularization of the Internet, it provides strong information support for all links of the clothing supply chain, and also directly affects the operation and development of the traditional industries represented by clothing and catering. On 25th, Xiamen Textile and Garment Trade Association invited Lin Zhiying, chief representative and general manager of Hong Kong-based Fung (Li & Fung) Group in South China, to share "Clothing supply chain Management and Operation under the Background of Internet" with her counterparts in Xiamen.

Under the new normal, Xiamen's textile and garment industry has been committed to transformation and upgrading, improving its independent innovation ability, and striving to cultivate xiamen's famous garment brands with market competitiveness. Wu Zhiwu, president of Xiamen Textile and Clothing Trade Association, said that the impact of the Internet on the clothing industry is obvious, after a shuffle and capacity adjustment, in addition to the next big brands, make characteristics, smugglers custom, will be a direction.

In recent years, mainland consumer demand has become more sophisticated, providing manufacturers with opportunities to exploit it. Lin Zhiying successfully promoted a traditional OEM factory in Dongguan to create its own brand and transform itself successfully in the cooperation project she was responsible for. The traditional OEM factory in the case was only responsible for receiving orders, making and delivering goods for foreign trade before. After the cooperation, the production process, production standards and process modules were made in the management mode, and the results were immediate, and the production cycle was reduced from three months to three weeks.